So you log onto Facebook, like a few pictures, send a comment (or two) to some friends then log off. What does Facebook do with this content? Is it safe?
Facebook predicts your personal, private traits
Facebook has recently been going through some data by:
- Finding out the personality types of users
- Identifying your religious beliefs (e.g. Christianity vs Islam)
- Predicting what your gender is
- Developing an understanding of what intelligent might be
- Identifying if you are happy with life
- Finding out your sexual orientation (i.e. whether you are gay, bisexual or straight)
Facebook, therefore, is starting to illustrate the power of having all this free data. Whenever you sign up to Facebook you must accept the terms and conditions to use the service. By doing so you are allowing Facebook to analyse a lot of information about who you are, what you believe in, as well as, some of your most personal traits.
On the flip side
If you’ve nothing to hide, you’ve nothing to worry about
But what if they sell all this data to third parties? What if they start predicting what you want in twenty years’ time? Is this a complete invasion of privacy?
If you use Facebook you should be aware of this use/misuse. This post is not an attempt to ‘freak you out’, it points out some privacy issues.
This post is an expansion, probably of many, of reasons why I don’t have Facebook.
- Kosinski, M. Stillwell, D. and Graepel, T. (2013) Private traits and attributes are predictable from digital records of human behavior. [Online] [Accessed on 13th March 2013] http://www.pnas.org/content/early/2013/03/06/1218772110.full.pdf+html