Reasons why I don’t have Facebook

Facebook has over 900 million users [1] – I am not one of them! This is why:

Facebook: not the only method

I hear so many people asking one another to poke me, Facebook me and I have to say that I do not have a Facebook account. Sometimes I get a really shocked face, other times I get a really positive reaction, for example, some say that I must not be easily influenced by other people and things.

My traditional methods of communication help me stay in touch with my brilliant family, and close friends. I text, I email and I call people; although I am a texter at heart.

Facebook’s mission is to give people the power to share and make the world more open and connected [2]

I am a student (at University) of ICT – I embrace openness, connectivity, sharibility, freedom etc. But I do not believe in sharing my personal life with a company, namely Facebook. Did you know that your information, your life, your wall is being used for personalised marketing? I haven’t actually saw a Facebook wall, I haven’t even asked a relative (or friend) to log in, so I could see, in detail what these walls look like. I don’t intend to either.

Your life = Facebook gain

Facebook probably know when everybody gets paid, they can (probably) predict what you are going to do next summer. Did you ever go on a holiday and say you’d go back? Did you post that on Facebook? If so, they know you! They know just as much about you as your friends, and they don’t even know you!

Advertising is a massive industry. It is used everywhere, we even use it – our CV’s (or resume) is our own marketing tool for employers. Facebook abuse this power, claiming that it’s them being open. Now that’s one accurate mission statement!

Facebook’s power of knowledge

Facebook is now getting really clever, they are starting to use their content to predict and produce advertisments to all their users. Your free page is worth millions to Facebook – that’s why it’s given to you free of charge! They know that user’s will generate content, specific and personal content, they’ll index it, use it and produce it for financial means.

Anti-Facebook, not totally

I am, of course, a human being. So I know how important it is to share your life with those who are really close to you. I know that Facebook is a method of communication, for some, it is the only main method of communication. But all I am trying to get across to you, is to be careful as you embrace and use technology, it has its downfalls. The only piece of advice I can give a Facebooker is to look at your own privacy settings. Search yourself, use Google (another organisation I may let of some steam about on here, in the near future) to search your name, can you see from Google what you have been up to? If you can, so can everyone else on the web – including employers! Yes, your own marketing tool (your CV) can back fire!

In my life I have nothing to hide. So I definitely do not get my anti-Facebooknism to hide an element of who or what I am, but I do have some problems with where, who and what information is used for:

  • pay day – when do you go on a spending spree? Ah, every fourth Wednesday! Quick get X some Y adverts in two weeks time, they’ll buy this if we show them it enough. Better still give them these advertisements at 6pm, they log-in lots of times during this time of day
  • geographic location – did you know that X spends a lot of time writing about Y pub? They post and tag pictures of Z all the time. That’s great, we can pass these details on to see if that celebrity is really there in the photos, or better still, we need to turn our openness into criminal touts – we’ll pass your information onto third parties
  • hacking – with all this content, why don’t X hack Facebook to gain access to all this valuable information? Oh wait, I don’t want Faceleaks – what if my information gets into criminal hands, the wrong hands to prove that Facebook are not for connection and openness? Too late, I’m a regular user, I don’t think of these things! Look at J Assange and Wikileaks – he got (with help) lots of important, authoritive government data! Perhaps to ensure the world knew that he actually got the data.

I think you now know that I will not be signing up to Facebook anytime soon?! Share safe online, be safe online by knowing what you have to do as the user of technology – it is a big, big scary world, at times, but it’s often a fantastic world.

References

  1. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
  2. http://www.facebook.com/facebook/info

(35) Financial strain or genuine reorganisation?

Time for Google to reorganise, or has the economy hit their smaller services?

I was reading an article from BBC News online, it outlines (really well) what Google are going to close. When reading it, I was thinking “is this also a financial factor?” For example, does this highlight that Google cannot afford to spend time on smaller products/services for users? Or is it that they now know where there powers of the web really lie?

Post 35, over and out

ATM tip

Post 21:

Perhaps you haven’t give this any thought, but have you thought what you would do if you got robbed when taking money out of your ATM?

If this was the (unfortunate) case, simply enter your pin backwards. This will notify police, who will (in turn) come out to your ATM. It also notifies the bank. They are able to track the money itself – i.e., the serial number on the actual notes could help find out where the intruders actually live!

Technological advances, or should that be our personal advances of using technology, enables us to get on top of things.

Post 21, over and out.

(15) How Google.com makes money?

Post 15:

Recently a friend of mine asked “how does google.co.uk make money?” For someone who doesn’t study ICT, or have much interest in all the ‘goings on’ of technology, this is actually a really good question. After all, searching http://www.google.com don’t manufacture tangible products.

So if Google don’t make products, then what do they do? They provide services, i.e., www.google.com | Refined searches etc – these services are what makes Google money. Perhaps you haven’t noticed this yet, but next time you do a serach using Google, you’ll notice they offer Sponsored Links. These appear on Google’s search results page because companies give Google money for Marketing (a functional area of a business). If people don’t see a businesses name, or what they do (or offer) how will they generate money?

Google click: this works by buyers/businesses buying certain words, or clicks, related to their business. The more clicks (or hits) they get the more money Google makes. For example, a local (factitious) gym might consider bidding for the following key words; (1) Gym, (2) Cheap, (3) Membership, and (4) exercise. The price for the gym (in this example) will depend upon what other businesses are bidding for those same keywords. In essence, the more competition between businesses for keywords, the more one business will pay for one Click to their website.

The gap widens for more ‘obvious’ keywords. I.e, you’ll find less and less small businesses offering bids for saturated markets. E.g., Health, debt management etc whereas, local smaller markets like a local gym (see example above) might consider funding Google for single clicks!

Post 15, over and out.

Register for membership

Post 4:

Supermarkets, airlines and taxi companies all offer some form of membership. We obviously know such companies do this to gather data on consumer buying patterns etc but often we first think I’m not giving away my email address to XYZ for nothing.

What if an airline were to give you airmiles for each flight, after so many miles you can redeem them to put towards a flight in the future. Or, the supermarket who offers you a Clubcard to gain points at every transaction. In turn, they will send you vouchers on your related items. Using Tesco Clubcard, I got £4 off my last fuel bill. They say, “£4 is £4, why not”

Why not just go onto Gmail, Hotmail etc and get a silly (free) account to register your details with these companies? Why not reap the rewards?!

Post 4, over and out. Thanks again for reading